The cut of a diamond is arguably the most important factor in determining its sparkle and brilliance. A well-cut diamond reflects light beautifully and creates stunning brilliance. The better the cut, the more it enhances the diamond's overall visual appeal.

Tip: Opt for a diamond with a Very Good or Excellent cut for maximum brilliance, regardless of its carat size.

Diamonds come in a range of colors, from completely colorless to faint yellow or brown. The color of a diamond is graded on a scale that ranges from D (colorless) to Z (light yellow or brown). The more colorless the diamond, the higher its value.

Tip: If you're looking for value, diamonds in the G-H range often look just as brilliant as colorless diamonds but are more affordable.

Clarity refers to the presence of internal or external imperfections, known as inclusions and blemishes. Every diamond is unique, and most diamonds have some form of imperfection, though they may not always be visible to the naked eye. Clarity is graded based on the number, size, and location of these imperfections.

Tip: The fewer inclusions and blemishes a diamond has, the clearer it will appear, which can increase its brilliance. Inclusions, even microscopic ones, can affect the way light passes through the diamond and can impact its overall appearance. Opt for diamonds with VS1 or VS2 clarity for a great balance of appearance and value.